At Paradise Circus we try our hardest to compete for web clicks, and we’ve noticed that glowing reviews of bars in the city centre must go down well considering how many the Evening Mail publish online. What time and when did we send Danny Smith to get all ‘wow Brum’ at a boozer? Erm, we’ll tell you after these messages.
Stepped on a snake and slid back down to Birmingham. Tired, grumpy, and trapped in a city I escaped two years ago. The continuing adventures of a man lost in his own city. Hoping that the next leap, is the leap home.
There is certain received wisdom in the pub industry, ways of doing things that can’t be deviated from. Edicts not learnt from working behind the bars, on doors, or in cellars every night, but from spreadsheets, focus groups, and uninspired middle management types. These are things that a successful pub must do to survive. Chiselled into laminated handbooks and handed down from on high to chain pubs up and down the country. They are:
Thou Shalt Always Serve Food – the gross profit on food is normally a huge amount more than can be made on drinks alone (unless you’re stinging people on cocktails but that scam is for another column). Also if someone orders food their stay is going to be a lot longer, which means more drinks sold. The bar is already classed as a food preparation area the same as any kitchen so serving food needs to be so the paperwork is already done.
Thou Shalt Always Cater To Families – families are money walking through the door. Drinks, particularly the huge mark up on kids drinks, more food, and the fact that larger family groups are an incredible pain to move once settled which means they stay for hours. Families bring in the cash, so the regulars are being told not to shout “oi cuntychops” across the pub, or spend time grumbling at the sheer affront of not being able to use the play equipment naked for a dare*. Regulars buy the cheapest beer and haggle over the price of peanuts like it was a market in Marrakesh, they do not bring the cash.
Thou Shalt Always Have Wifi – how else can you attract the panini-buying, expensive coffee drinking ‘digital nomad’ type without guaranteeing friction-less internet access?
“But won’t this turn all pubs into coffee house bland, cream wallpaper, bore holes with identical menus, music, and zero atmosphere?” I hear you ask, and you’re right it can, will, and has. Gentrification of our culture is inevitable when profit is our only goal.
“Is there a point to all of this one that preferably relates to Birmingham and has either a bad pun underpinning it or finishes on a dick joke?” I hear my editors ask, and yes, in a bit, leave me alone.
You can imagine how warming it was to my anarchist cockles when walking across town I saw a five foot A-board announcing:
Just Good Quality BEER!”
Why does a board outside a pub need its address on?