Everyone has a guilty secret tucked away in the hardest to reach cupboard of their kitchen. Is yours a donut maker, a Breville or a pasta machine? The answer will depend very much on your age, your class, and when you reached key milestones in your life course but most certainly you have them. Did you marry in the 1970s? You have a fondue kit. Were you a student in the noughties? You have a chocolate fountain. Hit 30 in the late 1990s? That sudden paunch made you invest in a smoothie maker (but didn’t make you stop to think about quite how much sugar there is in a smoothie).
Let’s go through the Kay’s catalogue of the mind and think about some of the other ridiculous single-use gadgets that have come into our homes, been unboxed, used once and then packed away to the high shelf: bread machine, cup cake maker, slow cooker, rice cooker, coffee percolator, milk frother, ice cream maker, food processor, coffee grinder, spice mill… an endless list of useless crap. Most of these things duplicate things that our main appliances already do: the cooker, the kettle, a fucking knife. We buy, we use, we realise our mistake and we swear we’ll never again be seduced by the marketing patter of ‘convenience’, the marketing patter that started here in Birmingham.