We’ve obtained a leaked internal email showing early designs and concepts for the Birmingham Commonwealth Games mascot. No bull.
To: Andy.Street@WMCA.gov From: Andre.De.Jong@zaphiks.in Dressing up for the Games 8th March 2021 11:03
How’s the shop going? I am joking of course, I know that you no longer run the shop and it is closed in the Bull Ring. I blame Thatcher, as I believe you English say! Those blooming Tories eh?
All ready for the games? Of course I am kidding, I know that you are not. I have communication about the mascot concepts you asked for. I know you have an election coming up so will keep this brief.
I am sad to tell you that we cannot bring in our original mascot concept OnWe on budget. We liked the way his name referenced the city’s motto, Forward, as in ‘on we go’ but also our listlessness and lack of enthusiasm for our consolation prize Olympics. However, the graphics people just found this abstract feeling a tough one to work with in a way that will fit on the merchandise.
Luckily, De Jong Group has expanded into the Education sector and we now have taken over a number of your ‘needs improvement’ schools, we now run almost all of the Perry Beecheses. We set the kids at St Hollywood Monster’s (formerly Perry Beeches III: Mission to Moscow) a competition to come up with a mascot, then we took the ideas and fleshed them out for you.
You just pick the one you like, we give the kid a T-shirt and two tickets to the swimming in Sandwell and Mike is your uncle. Sorry about the quality of the pictures, kids are crap at this!