Big brother, is watching you apparently. We’re all scared of the Bladerunner-ish techno future where the big screens outside New Street station target you personally with adverts that you ignore on the way to get a train. But how do they actually work? This leaked email from one of Birmingham’s many top PR/social media/smart city conglomerates could reveal all…
To Andy Street From: Andre.De.Jong@zaphiks.in Re: Code Hey Andy, How’s the shop doing? Nearly time for one of those adverts with the anthropomorphism, eh? It gets earlier every year. Or are you in charge of the buses and sorting out the ever increasing homelessness problem on the streets now? I forget. And you do too, also. Anyway, I know it’s a bit late but, I’ve finally finished the code that makes the eye screens around the shopping centre on top of New Street Station check the crowds and respond with appropriate advertisements. Glad we kept the PR about them vague, but assuming that the tech to actually detect faces hundreds of yards away and check their sex and age and that exists and is plugged in, this should work. It’s a Beta or maybe earlier than that, Feta or something. Continue reading "Eye-opener – leaked email reveals the code behind New St advertising screens"