To: Andy.Street@gbslep.com
From: Andre.de.jong@wmca.org.uk
Re: It’s fun to stay
Hi Andy,
How’s the shop going? I’ve just stepped in to do some consultancy on the new Combinded Authority and thought we could maybe use your budget for some promo. The councils don’t have any as you know.
How about we fire up our Midlands Engine with something like this. Excuse the note form, our target personas should be
Construction workers on those new mixed unitsPoliceman who patrol EDL marches and the Tory conference
The cowboy rounds up the horses running free on Black Country estates
The ‘Red Indian’ could be the Batli triangle, or the indigenous whites in Kingstanding.
..and then there’s the song
Business: There’s no need to feel scared.
I said, Business, we’re equipped and prepared.
I said, Business, ’cause you’re in a new town
There’s no need to be unhappy.
Business, there’s a place you can go.
I said, Business, we’ll accept all your dough.
You can stay there, and I’m sure you will find
Many ways to have a good time.
Come and invest in the W.M.C.A.
Come and invest in the W.M.C.A.
They have everything for you staff to enjoy,
You can hang out with all the Bores …
Come and invest in the W.M.C.A.
Come and invest in the W.M.C.A.
Your Tax bill will be clean, you can have a good meal (no plates),
You can do whatever you feel…
Business, are you listening to me?
I said, Business, what do you want to be?
I said, Business, you can make real your dreams.
But you got to know this one thing!
No man does it all by himself.
I said, Business, put your pride on the shelf,
And just go there, to the W.M.C.A.
I’m sure they can help you today.
Come and invest in the W.M.C.A.
Come and invest in the W.M.C.A.
They have everything for you men to enjoy,
You can hang out with all the boys…
It’s fun to stay at the Y.M.C.A.
It’s fun to stay at the Y.M.C.A.
You can get yourself clean, you can have a good meal,
You can do whatever you feel …
Business, I was once in your shoes.
I said, Business, buy a box down the Blues.
I felt no man cared if I were alive.
I felt that London was so jive …
